How To Use Our Videos
Agencies often ask how their clients can best use the videos we create, and it’s crucial to understand how each type of video can support different stages of their marketing funnel. The videos we offer can drive engagement, educate prospects, and improve conversion rates across various platforms.
Landing Pages
Using video on your landing page boosts conversions by aligning content with the promise made in your marketing campaigns, making it easier for prospects to engage with your service. Videos like product explainers, testimonials, and behind-the-scenes clips not only increase session duration and SEO rankings but also clarify your offer, helping prospects understand your value proposition better and take the next step.
Testimonial Videos
Missing testimonial videos could mean your website’s conversion rate is 80% worse off. These videos build trust, showcase real results, and let potential clients see how you solve challenges just like theirs. The best testimonials come from credible clients who can share meaningful data and insight about your service’s impact.
SEO
Video content boosts your website’s SEO in three key ways. First, it increases session duration—people stay on your site 88% longer when engaging with video, which helps improve your SEO ranking. Second, video improves conversion rates, as it makes your offer clearer and more engaging, encouraging visitors to take action. Finally, websites with video are 53 times more likely to appear on the first page of Google, boosting visibility and driving higher-quality traffic.
Product Explainers
Product explainer videos clarify your offer by outlining who you are, the problems you solve, and how you do it. They attract better-qualified leads, increase site conversions by providing clarity, and boost SEO by enhancing session durations and using targeted keywords.
FAQ Videos
FAQ videos save time and improve sales efficiency by addressing common questions before prospects reach a call, leading to better-informed leads and higher conversion rates. They also enhance SEO by targeting search queries and showcasing your expertise, positioning your business as proactive and professional.
Signposting
Using a signposting video helps halve your bounce rate by guiding visitors towards the most relevant resources, increasing session duration and content consumption. By clearly directing traffic, these videos ensure your prospects engage with the most impactful parts of your site, boosting both user experience and conversion potential.
Contact us
Email: Matt@Searmediagroup.com
Address: Bermondsey, London SE1
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