Our Creative for DealWith Cricket's campaign was massive in attracting new sign ups to the NowTV platform. Run by SportsLad, the campaign involved a welcome trip to the Kia Oval to interview former England captain Nasser Hussein. The DealtWith Cricket boys made for great presenters on the day and their audience was used as the jumping off point for the SportsBible digital team to build their target avatar. The campaign reached over 1.1 million people and still makes the team chuckle when we watch it back.