Overview
During Disability Month, the University of Gloucestershire and The FA Women's High Performance Coaching Centre collaborated on a film to highlight their shared commitment to diversity and inclusion. The project was designed to raise awareness around these vital values.
The brief's success extended beyond its original scope when it was picked up by FA Learning's Twitter page, enabling the film to reach an even wider audience. This cross-platform distribution ensured the message was shared not only by the University and Coaching Centre but also by additional influential bodies, further strengthening its impact and visibility.
The film spotlighted local hero Marcus Renzi, the only disabled coach leading an able-bodied football team in the country. We provided Marcus a platform to share his inspiring journey into coaching, his experiences overcoming adversity, and his passion for advancing the women's game. His story served as a powerful testament to resilience and the importance of inclusion in sport.
"The film itself was brilliant, and has, from the comments, left people in tears of joy, as it shows how far I have come in the 27 years of having a disability" -Marcus Renzi
Impact
Our film was the highest performing piece of organic content on the FA Learning Twitter page during disability month. It massively outperformed their ongoing episodic content with far greater reach.
The film had a massive impact on the people around Marcus at the university. Players colleagues and friends were in tears watching the film. The film was shared by various teams and societies making for a post with fantastic engagement.
Marcus was presented with various opportunities to share his story after the buzz drawn up by our film. From the college he attended as a student to press interviews, everybody wanted to hear from Marcus Renzi.
Disability In Football Coaching
A film by Sear Media Group in partnership with The FA and the University of Gloucestershire Students Union
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